Cookies Statement

This is the Cookies Statement of The Myers-Briggs Company Limited together with its European branch offices (including The Myers-Briggs Company - France, The Myers-Briggs Company - Netherlands and The Myers-Briggs Company - Germany). It sets out what cookies are, how we use them, the particular cookies we use and how you can manage your cookie preferences. When we refer to “we”, “us” and “our” we mean The Myers-Briggs Company Limited and our European branch offices.  

This Cookies Statement is supplemental to and forms part of our Privacy Policy.


We may use personal data collected by cookies to perform analytics, such as trends, sales intelligence, marketing effectiveness (such as click and open rates), uptake and progress, to provide functionality in your use of our websites and to provide relevant content to you. You can Manage your Cookie Preferences.

What cookies are

“Cookies” are pieces of information in the form of small text files stored by a user's web browser on your hard drive, when you visit websites. Cookies help to identify the user when they visit a particular web page; this enables the website to work more efficiently and your visit to be personalised, for example, to simplify the login process for registered users. They also provide information to the owner of the site. Cookies collect information about internet users such as their names, addresses, email details, passwords and user preferences.

Whilst cookies and the information they transmit may not identify a living individual when taken on their own, it may be possible to do so in combination with other information held by the owner of the site or a third party. The Myers-Briggs Company’s websites, along with most other major websites, use cookies, but it is possible to restrict cookies or block the cookies which are set by us by turning off the cookie function via our Manage your Cookie Preferences page. However, if you do this, it will restrict the services you can use and/or our websites may not work for you as well as we intend or at all. You can view more information about cookies at where you will also find information on how to delete cookies from your computer.

How we use cookies

We use cookies in order to:

  • enhance your visit to and to provide you with content tailored to your interests based on your usage of the respective site
  • give us information about the number of visitors to different parts of and how visitors use the site
  • ease your browsing experience by optimising and improving the use of webforms, analysing user behaviour to improve usability of the site and track your preferences
  • understand how our online advertising and marketing campaigns and promotions are working in order to improve our site design and offers and promotions, and to assess the effectiveness of our marketing campaigns.

The cookies we use may be session cookies or persistent cookies:

  • Session cookies are temporary cookies which exist only in the period you access the site and expire once you close the browser. They allow website operators to link the actions of users during a single browser session and therefore avoid you having to re-enter information
  • Persistent cookies are cookies which remain on the hard drive of your computer after you have visited the website. These help us to identify you as a unique visitor and enable us to recognise you on future visits. We may share information with third parties but only in relation to providing web or other services to you connected to the service we provide, including GoogleAnalytics and AddThis (enabling sharing for social media purposes).

Which cookies we Use

Strictly necessary cookies – these are strictly necessary for your use of our websites and cannot be turned off without us then not being able to provide you with goods and services.


Cookie name  Duration  Cookie purpose
ASP.NET_SessionId Session  This cookie holds the current session id.
opp#lang 2 years Stores the users current language selection for the site.
SiteCookie 365 days Remembers if the cookie message has been closed.
SiteCookiePreferences 10 years Stores the preferences of the cookies to be stored.
_GAT Session This cookie does not store any user information; it is used to limit the number of requests that have to be made to for Google Analytics
swmgCookie, swmlCookie Session Cookie to track whether site messages have been displayed and closed.


Functional cookies – these help us deliver functionality on, such as social media sharing with the AddThis cookies. Disabling this will prevent this functionality.

Cookie name  Duration  Cookie purpose
_atuvc,_atuvs 1 year and 1 month, half an hour Social media sharing functionality.

Analytical cookies
– these are used to store analytics and track user interactions, which in part allow us and partner websites to personalise content to best suit your interests and needs.  Turning off these cookies will not reduce the amount of advertising you see on the web but may make it less relevant to you.


Cookie name Duration Cookie purpose
SC_ANALYTICS_GLOBAL_COOKIE, SC_ANALYTICS_GLOBAL_COOKIE_modules_website, SC_ANALYTICS_GLOBAL_COOKIE _opp  10 years  General website usage tracking.
wp44685 1 year This beacon tracking cookie is used by Act-On for marketing lead tracking.


Both Functional and Analytical cookies allow us to recognise and count the number of visitors to our site and to see how visitors use the site, to enable us to improve how our site works. We may also collect statistical data about your computer, including where available, your IP address, operating system and browser type, for system administration and to report aggregate information. This statistical data relates to our site users’ browsing actions and patterns.

Third party cookies – We use first party cookies set by ourselves only. Our website however may include links to third party websites, plug-ins and applications. These websites, plug-ins and applications may use cookies over which we have no control. You may however restrict or block third party cookies through your browser settings and such blocking of cookies of third parties should not affect the functionality and use by you of our website. A key third party is Google Analytics.  The Google Analytics cookie is used to track visits throughout website.  

Whilst The Myers-Briggs Company has no control over third party cookies, you can opt-out of Google Analytics on all websites via our Manage your Cookie Preferences page. 


Cookie name Duration Cookie purpose
_GA, _GID  2 years, 24 hours  Google Analytics, used to track and analyse user activity.


Manage your Cookies Preferences

You can Manage your Cookie Preferences here. Those cookies that are necessary in order for us to enable your use our websites are identified as strictly necessary cookies.


Data Protection Officer
The Myers-Briggs Company Limited
Elsfield Hall
15-17 Elsfield Way
Oxford OX2 8EP
T: + 44 1865 404500
May 2018